Microsoft Dynamics 365 Marketing: Keeping track of your marketing campaigns

Microsoft Dynamics 365 Marketing is a cloud application for the automation of marketing that helps you to make your marketing effective, to increase the generation of leads, and to win new customers. Collect all customer information in one central place, carry out effective marketing campaigns and evaluate them afterwards. Customizable email templates, web tracking, lead nurturing, and lead scoring enable the generation of personalized and automated customer journeys. Your CRM marketing software can also be connected to your social-media channels, you can use it to control your event management and store all your marketing interactions in it.

You can follow the success of your interactions exactly thanks to comprehensive analyzing and reporting tools. Analyze the cost-benefit ratio to gain insights for your next marketing measure. Benefit from the tight integration of Microsoft Dynamics 365 Marketing with other departments like sales or with your ERP system.

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Microsoft Dynamics 365 Marketing at a glance

The CRM marketing software enables the automation and customization of complex processes because many businesses face the challenge of having to generate more and more leads that require a huge amount of maintenance. 

Microsoft Dynamics 365 Marketing offers numerous features that help you make your marketing campaigns a success while observing the rules of creative and performance-controlled marketing.

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Campaign automation and customer journeys

Create targeted interactions to reach your target group effectively, at the right time, with the right contents, in the various phases of the customer journey. The campaign automations help you with this.

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Make lead activities measurable

Identify leads in your social media channels (LinkedIn, Facebook, Twitter), evaluate visits on your website, and analyze the length of the visit as well as forms that have been submitted. 

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Real-time reporting of all marketing KPIs

All relevant KPIs, e. g. the number of website visits, opened emails and links give you insights into the success of your marketing campaigns. Microsoft Power BI offers you additional support in evaluating the data.

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Advanced segmentation

Microsoft Dynamics 365 Marketing calculates an evaluation for each of your leads based on demographic and business-related data as well as on other activities.

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Email marketing (B2B and B2C)

Create visually appealing emails easily and quickly. You are completely at liberty in your creativity, whether you want to use dynamic or customized contents.

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Internet forms

Microsoft Dynamics 365 Marketing enables you to publish landing pages. You can also embed forms on your own website that forward leads directly to the tool. Manage and update all contact details and subscriptions.

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Surveys with Forms Pro

Create your own Forms Pro survey and get instant feedback from your leads and customers.

unitop Marketing for Fundraisers

Successful fundraising marketing – finding a suitable marketing tool for fundraising used to be quite a challenge. We have the solution for you: Use unitop Marketing for Fundraisers and connect the tool with your current ERP system. Start designing exciting campaigns for your donors right away. Our long-term experience in the fundraising industry went into the development of unitop Marketing for Fundraisers. This ensures that industry-specific characteristics are considered and that the communication with your donors is simplified.

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Your benefit

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We are Team GOB, your partner for Microsoft Dynamics 365 Marketing

We truly are a medium-sized company, just like our customers. Half a century of experience with small and medium-sized businesses from industry, trade, and the non-profit sector enables us to meet our customers eye to eye and to adjust to their individual needs. Our employees are our greatest potential. We know that, and that is why continuous development and further education of our more than 300 employees is an essential characteristic of working together. It’s all in the mix. Our employees bring experiences from various (specialized) areas, a real added value for everyone involved! 

But that is not all. What is the point of the best software solution if our customers are not able to use it the right way? Taking every single person with us on the journey into the digital world is a matter of great importance to us. We will take you by the hand and we will walk the way together with you at your individual pace. Step by step. Successful communication is very important to us, which is why consulting and service “eye to eye” is our top priority.

From the idea to going live

GOB is at your side in every phase of the development, whether it is the first brainstorming, the implementation, the training of your employees or going live. Our services in detail:

Easy start

  • Getting to know each other
  • Planning workshop 
  • Executing implementations
  • Consulting on software introduction 
  • System configuration
  • Data transfer
  • Creating concepts for a successful rollout
  • User trainings 
  • Trainings for administrators
  • Recommendations for licensing and using Microsoft Dynamics 365 Marketing and Microsoft 365

Uncomplicated change

  • Conducting a Microsoft Dynamics 365 Marketing workshop
  • Solution strategies for the visualization of typical requirements
  • Transparent costs
  • Creating a solution architecture based on the Microsoft Power Platform
  • Transitioning concept
  • Solution rollout and accompanying measures (trainings and project management)
  • Concept for the permanent support of the solution
The image shows a statement by Robert Küpper, Managing Director of GOB Software & Systeme

Related links

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