unitop BI consists of three building blocks: data warehouse, BI data model and general as well as industry-specific evaluations, i. e. visualization of metrics. In the data warehouse, your data is collected, combined with other data and consolidated. The BI data model defines your metrics and it already contains a comprehensive collection of standard metrics from particular industries (trade, industry, NPO).
It is up to you how you want to design and visualize the evaluations for your company. Define if your data is stored in your own IT infrastructure or in the Microsoft Azure cloud. If you want to migrate to the cloud later, you can of course do so without any hassle.